What we do

We create experiences that connect the physical and the digital worlds

By combining the best of both worlds we eliminate certain limitations. While the digital world increases the reach to millions of people, the aspects of the real world increase the experience and include a more personal connection to brands and other people. Other game developers try to digitally replicate reality, we actually engage with it. Giving access to players to do things which people can’t usually do.

Our blog

Live Penalty: the first 1000 players

Well, these past few weeks have been very different. COVID19 has affected every single one of us. However, life must go on, so Live Penalty must go on. Meaning, we were quite busy these past couple…

BU1 event with Premysl Kovar

It was an honour and so much fun to have BU1 as our very first partner on board during one of our test events on February 27th in Prague. Petr Hlavacek – founder and CEO of BU1 – joined…

Our Live Penalty app is officially in the Apple Store and Google Play!

  We are happy to announce that our Live Penalty app is finally in the Apple Store and Google Play. Start testing with us a new round on Thursday, the 27th of February at 6 pm (CET). Live and…

Introducing Live Sweepers!

Our planet is suffering. Every minute one garbage truck of plastic is dumped into our oceans and there is no end in sight any time soon.Meanwhile, the future generation is escaping into a world that…

Czech media about Live Penalty!

Forbes: Skutečná penalta z mobilu je zážitek, který sport posouvá na novou úroveň „K levé tyči, k levé tyči!“ „Ne, tu první je nejlepší dát na střed.“ „Hlavně někam nahoru.“ Chvíle napětí… A míč…

Beta day didn’t go as planned.

Yeah, what a FAIL! 🤦‍♀ For all of those who missed it, during the 2nd round of our Beta Test event on Wednesday, the ball bounced back into the opening of our machine, breaking some crucial parts…

We made it. Demo Day in Berlin.

We spent the last 3 months preparing for this 1 night. The leAD and Sport1 accelerator program came to an end and we had a surprise waiting for the investors. A real goalkeeper was waiting in Prague,…

D-day in Berlin!

leAD / Sport 1 accelerator demo day from Live Penalty point of view: At the beginning of the match we hardly attacked the investors’ goal. Our captain seemed to be a bit nervous, but after the first…

Can you score against a goalkeeper from your phone?

This week is one of our final weeks at the leAD / Sport 1 accelerator program 2019 and we are about to cross the finish line. On Thursday we will be pitching to 200+ investors in order to get funding…